In Good to Great, Jim Collins explores what sets truly great companies apart from merely good ones. Based on years of research, Collins identifies key traits that allow some businesses to achieve sustained success while others stagnate or fail. Central to this is the idea of “Level 5 Leadership,” where humility and fierce determination combine to create exceptional leaders. The book also introduces concepts like the “Hedgehog Concept,” which encourages companies to focus on the intersection of passion, expertise, and economic opportunity.
Through a combination of rigorous analysis and real-world examples, Collins illustrates how great companies maintain a culture of discipline, use technology as an accelerator (not the driver), and embrace incremental progress through the “Flywheel Effect.” Good to Great isn’t just a study of success—it’s a practical guide for leaders and organisations looking to achieve long-term greatness. Whether you’re running a small business or leading a large enterprise, the lessons here are both timeless and transformative.
As another book in the EOS supporting library, Good to Great proved to be a highly compelling read. It reinforced the importance of creating a clear focus on both the business and the people within it, showing how truly great companies—particularly smaller ones—operate. For someone like me, who’s naturally drawn to new opportunities and ideas, the book was a much-needed reminder of the power of focus and discipline.
One of the standout concepts was the “Hedgehog Concept,” which encouraged me to define where my passion, expertise, and economic opportunity overlap. That framework became instrumental in helping me filter decisions and align my efforts with long-term goals. By narrowing my focus, I’ve been able to create more impactful outcomes without spreading myself (or my team) too thin.
The idea of “Level 5 Leadership” also struck a chord, particularly the balance between humility and fierce determination. It challenged me to think not just about leading from the front but about fostering a culture of ownership and accountability across the organisation. While it can be tough for someone with a naturally opportunistic mindset to stay the course, this book has shown me how discipline and clarity can lead to sustained success.